Nonprofit Mail Explained
In this blog, we’re going to discuss nonprofit postage, how you can obtain it for your nonprofit, and some best practices to get the best ROI from your mailing.
If you run a nonprofit, finding ways to cut costs is always at the top of your to-do list. One of the easiest things you can check off that list is that you’re getting the least expensive postage prices. Let’s make sure the marketing mail you send to your donors, prospective donors, colleagues, attendees, and more, has the most affordable postage using the discounts the Post Office provides.
ELIGIBLE TYPES OF NONPROFITS
The USPS considers eight different types of organizations eligible for nonprofit postage discounts. The types of organizations considered are: religious, educational, scientific, charitable, agricultural, labor, veterans, and fraternal.
APPLICATION
You’ll need to file an “Application to Mail at Nonprofit USPS Marketing Mail Prices” with the USPS. Find the application HERE. Make sure to include documentation from the IRS showing your organization is a 501(c)(3) exempt organization. Be as thorough as possible. Expect this process to take a couple of weeks.There’s no guarantee the USPS will approve you for nonprofit mailing discounts. If you’re denied, get in touch with us and we’ll happily assist.
APPROVAL
Once you are approved by the USPS, they should provide you with something called a MID number and CRID number, which we will need to enter as part of your account set up. Don’t worry, you’re in good hands!
REQUIREMENTS
Once you’re ready to start mailing, it’s important to know that the USPS requires nonprofit mailing to include at least 200 pieces, and all pieces must be identical aside from the recipient address information. Check out their six-step process to determine if your mail piece qualifies for nonprofit postage HERE. (Spoiler alert: it’s a little complicated.)
JOIN US!
Postalocity has been in the presort mailing industry for 35+ years. As a result, we know how complicated the Postal Service can be. Let us help you navigate the tricky waters of postage, printing, services, and more. We’re the experts so you don’t have to be.
Broadstroke, Inc., our parent company, has excellent resources for making your mailing campaign have the best return on investment. For instance, Broadstroke offers list services, creative services, and more. If you have more questions about how to get the most bang for your buck using nonprofit marketing postage, reach out to us today!
By Nikki Stockham, Postalocity’s Client Onboarding Expert / Published NOVEMEBER 8TH, 2021
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